Brad, the power user: A slick metrosexual from Toronto, Brad would like nothing more than for every treadmill in his gym to have an iPhone dock. His stuffy co-workers carry BlackBerrys, but not Brad. He wants to show everyone how cutting edge he is — reading the New York Times on the iPhone in the lunchroom, downloading the new Coldplay song in front of the cute secretary who says she's not heard it and buying movies through the iTunes store in the airport while he waits in the first-class lounge. He loves nothing more than plunking his iPhone on the bar Friday nights, just to see who notices. He's always talking on the phone, whether out shoe shopping with his bros or driving in his convertible Beemer. (Think of this as the deluxe plan. Money is no object, and since his self esteem is tied directly to the iPhone, he needs to be able to USE it).
Man With a Plan for Your Plan, Globe and Mail July 10 2009
/me lolsigh. I would kick Brad in the shins. And then take his iPhone.
I'm coming up to the renewal date for my cell, the end of a three year run, the freedom to finally flee a company of surly employees and annoying surcharges. For, you know, all the other companies exactly like it plus a surcharge for switching.
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